Band Together: Rivals on and off the football field, Putnam City North and Putnam City West are eight miles apart, but they are worlds apart. For this year’s rivalry football game, Cox communications and 180LA brought together their marching bands to surprise the community with a joint halftime show that could bridge the historic divide.

"Cox brings two rival high schools together through their marching bands to create a joint halftime performance to bridge a decades old rivalry"

AdAge editor's pick

_

Social video

Case study

Board

Previous
Previous

REBRAND THE GAME →

Next
Next

FOREVER BARRITAS →