The Unforgettable Playlists—a powerful tribute through music. To bring these playlists to life, we traveled to the hometowns of missing persons, asking their loved ones which songs best captured their memory and spirit. From these heartfelt selections, we curated over 100 unique playlists. Each playlist was then transformed into a personalized direct mail gift for the families.

Beyond that, the songs aired on regional radio stations in conflict zones, ensuring their voices resonated far and wide. We also made the playlists available on Spotify and a dedicated website, allowing the entire country to listen, connect, and stand in solidarity with the victims and their families.

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Case study

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Juan David Arboleda
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